Experience. Delight audiences
7-ELEVEN
7-Eleven’s Store on the Horizon with a bold new shopfront, refined signage, improved zoning and navigation, enhanced food and self-service concepts, and a fun, value-driven in-store experience rolling out nationwide.
STRATEGY
IDENTITY
SIGNAGE
IMPACT
750
Convenient stores across Australia
250M
Transactions processed annually
STRATEGY
Refresh ageing convenience stores to feel contemporary, improve navigation, reduce clutter, and increase perceived value while retaining everyday accessibility. Convenience improves when customers feel energised, oriented and entertained, not overwhelmed. Clarity, fun and flow drive emotional connection and usage.
SOLUTION
Bold shopfronts, spirited colour, refined signage, improved zoning, playful tone of voice and enhanced food moments across the journey.
VALUE
A modernised, engaging store experience increases perceived value, strengthens brand energy, improves navigation, and supports successful network-wide rollout.
