Transformation. Reposition relevance
JOHNNY BIGG
Revitalised Johnny Bigg’s brand and retail environments, delivering a confident visual identity and store design that improved recognition, and reinforced the brand’s bold, inclusive positioning for years to come.
STRATEGY
IDENTITY
SIGNAGE
IMPACT
100+
Stores across Australia & New Zealand
STRATEGY
Create a new menswear brand that rejects plus-size stigma and redefines fit, confidence, and style for overlooked men everywhere today.Plus-sized men want style and attitude, not apology; size reflects difference, not deficiency, and deserves bold expression with confidence always.
SOLUTION
Built a bold, urban identity using confident colour, irreverent voice, and immersive stores delivering personality, privacy, and future-ready experiences nationwide.
VALUE
Johnny Bigg stands apart, earns loyalty, transforms in-store experience, and proves inclusive design can be commercially powerful at scale, globally.
