Emotion. Engage hearts
LOVE WEST SIDE
Love Westside is a tourism initiative celebrating Melbourne’s western suburbs, uniting six councils to showcase diverse food, rich culture, unique attractions and dynamic events, inspiring visitors to explore, connect and fuel economic growth.
STRATEGY
IDENTITY
DIGITAL
IMPACT
6
Municipal councils covered
STRATEGY
Unite six councils under a single destination brand, capturing diversity, energy, and vibrancy while creating pride and engagement across audiences. The west is alive with culture, creativity, and potential; a dynamic identity could shift perception and unify the region.
SOLUTION
Love West Side uses bold, flexible typography, vibrant colour, and adaptable visual language to celebrate diversity and movement across all touchpoints.
VALUE
A coherent, vibrant brand transforms perception, engages communities, and positions Melbourne’s west as a culturally confident, exciting, and memorable destination.
Creative Director, Richard Henderson R-Co
Strategy, Nancy Bugeja HM Group
Design Director, Miguel Valenzuela HM Group
