Visibility. Influencing culture

VICTORIA POLICE

The project created a bold new brandmark for Victoria Police to increase visibility and provide a clear, instantly recognisable symbol for the community. Drawing on the iconic blue-and-white check motif, the identity conveys strength, discipline, and heritage, becoming widely embraced and nationally influential.

Government

STRATEGY
IDENTITY
SIGNAGE

IMPACT

VIC > AU

Designed for Victoria Police. Adopted as National brand by all States

STRATEGY
Balance authority and humanity in an instantly recognisable public identity. Trust grows through clarity, consistency, and bold, direct expression.

SOLUTION
Disciplined forms and proportion; traditional Police hat check updated for contemporary style, linking past and present.

VALUE
Consistent, thoughtful design embedded trust and social credibility.

SEE RELATED

YARRA TRAMS

SYDNEY 2000 OLYMPIC GAMES