Community. Iconic network

YARRA TRAMS

Yarra Trams’ brand identity captures Melbourne’s spirit while enhancing customer experience, safety, and reflecting core values. Built around the idea “One network, many journeys,” the identity brings vitality to Melbourne’s public transport and strengthens pride across the network as it rolls out.

Government

STRATEGY
IDENTITY
SIGNAGE

IMPACT

No.1

Largest tram network in the world

160M

Passengers annually 

STRATEGY
Rebrand a public transport icon signalling confidence and sustainability. Observation and restraint create clarity. Communicating with the community with relevance and pride. 

SOLUTION
Leaf motif for movement and environmental responsibility. Flexible typography and subtle palette create a human, approachable system.

VALUE
Human-focused design strengthened trust and daily engagement. A true Melbourne classic. 

SEE RELATED

QUEEN VICTORIA MARKET

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