Innovation. Meets humanity
TERRYWHITE CHEMMART
Formed from the merger of Terry White Chemists and Chemmart Pharmacy, TerryWhite Chemmart set out to redefine how Australians perceive pharmacies by shifting the focus from heavy discounting to a high-value proposition rooted in care, health, and wellbeing.
STRATEGY
IDENTITY
SIGNAGE
PLACEMAKING
IMPACT
$500K
Rebranding turned a loss in the previous year into a profit after tax
STRATEGY
Unite two pharmacy brands into one trusted identity, bonding cultures, elevating pharmacists’ role, and reconnecting customers beyond price competition. People trust pharmacists with their wellbeing. When care is emotionally visible, brands move from transaction to relationship and loyalty deepens.
SOLUTION
The universal green cross transformed with a subtle smile, humanising care and expressing “Your health in good hands” through intuitive, emotive design.
VALUE
When care became visible and human, the brand moved from price to purpose, driving loyalty, cultural unity, and a decisive profit of $4.4m turnaround.
